Sometimes you stumble on something akin to the Holy Grail by sheer accident. Something so big, so powerful that it forever changes the way you think and act. I have to believe that the universe only puts things in front of you when you are ready for them, I just wish I’d been ready earlier for Write. Publish. Repeat.
Write. Publish. Repeat. – why you must read it.
These last few days have been the Eid holidays here in Egypt and I have been away with my husband’s family, at the Red Sea, in our beach house. Now, theoretically, I am hosting this get away, yet I spent my whole time with my nose deeply buried in my kindle. I was so engrossed I’m sure they thought I was reading some hot romance or deeply enthralling thriller – the shock on my husbands face when I told him it wasn’t a novel, but rather a guide to building an Indie Publishing career – priceless.
If you only read one book – read this one. It’s a total game changer and it’s a great read. The tone of voice is so fresh and conversational that you find yourself chuckling at some of the throw away lines. Written by Johnny B Truant and Sean Platt, two parts of the trio behind the Self-Publishing Podcast and prolific writers in their own right, – it’s truly a breath of fresh air – no grandiose promises of immediate success or wealth accumulation – instead a logical step-by-step approach to building a long term, and hopefully profitable, writing career as an Indie Author.
For the first time ever, I used the kindle note function so I could come back to bits of the book later. Their concept is written, loudly and clearly, in the title of the book – Write. Publish. Repeat. They strongly advocate building your book portfolio and using it as a product funnel that guides your reader from one book to another, thus keeping them reading your books and maximising your revenue opportunities per reader. It’s the basis of all marketing concepts – it’s cheaper to keep an existing customer, and sell more books to them, than to attract new customers. I use the word “customer” consciously here, as you really need to think like a savvy business person rather than a creative author (hopefully you have a mildly schizophrenic personality and can embrace both personas).
If you are a purist, or wear the crown of an “artist”, then possible this is not the book for you but if you’re realistic enough to know that an Indie Author has many roles then you’ll get so much from it.
I spent a delicious couple of hours this morning lazing in bed listening to The self-publishing podcast ( I have a lot of catching up to do) and I look forward to many more hours of absorbing myself in the slightly zany world of Sean, Johnny and Dave – it will ultimately be time well spent.
I’m in the middle of writing a monster post on ‘Marketing for Introverts’ (due out next week) so it’s a relief to write this short review. For updates on my posts, and some behind the scenes snip-its, please sign up for my newsletter.
I’d love to know your favourite books on writing – drop me a line in the comments section below. Check out some other’s of mine here.
Bye for now…