I just came across a fantastic article by Noah Kagan that is based on analysis undertaken by Buzz Sumo on over 100 Million articles – yep I said 100 Million articles. The analysis has some fascinating insight into the behaviour of people and what encourages them to share and spread content – why content goes viral?
They came up with 10 key findings:
1. Long form content get more social shares than short content.
2. Having at least one image in your post leads to more Facebook shares.
3. Having at least one image in your post leads to more Twitter shares.
4. Invoke awe, laughter, or amusement. Appeal to people’s narcissistic side.
5. People love to share lists and infographics.
6. 10 is the magic number for lists.
7. People tend to share content that looks trustworthy.
8. Getting one extra influencer to share your article has a multiplier effect.
9. Re-promote your old content on a regular basis
10. The best day overall to publish content for social shares is Tuesday.
The article is jam packed with information I really recommend you check it out by visiting Noah Kagen’s site – here.